EXAMINING THE ROLE OF BUSINESS ANALYTICS CAPABILITY IN FIRMS' AGILITY & PERFORMANCE: EVIDENCE FROM MANUFACTURING SECTOR

Abstract

The purpose of study is to analyze empirically effect of Business Analytics Capability (BAC) on agility and performance of firms by focusing on role of Information Quality (IQ) and Innovative Capability (IC). The research was conducted using a quantitative research design focusing on workers in manufacturing sector in Pakistan. The data attained from a sample of 350 managerial-level workers in Lahore by means of structured questionnaire survey supports the significant positive relationship between BAC & both FA and FPP. The study reveals the strong and positive relationship between IQ & firms’ adaptability, productivity and significant and positive impact of innovative capability on organizations’ agility and efficiency. The study emphasizes complexity of factors critical for organizational success within organizational context. The significance of results extends beyond reach of study, providing relevant insights into academic and professional contexts. The existing theoretical frameworks can be strengthened by adding these aforementioned antecedents and managers should exploit this opportunity in order to improve organizational agility and performance in the dynamic manufacturing environment.