BEYOND GREEN DESIGN: HOW REGENERATIVE INTERIOR DESIGN PRACTICES CREATE ENVIRONMENTAL AND ECONOMIC VALUE IN THE BUILT ENVIRONMENT

Authors

  • Zeeshan Afzal Senior Interior Design Manager, AJ5D Interior. Master's in Interior Design (Ongoing), Institute for Art & Culture, Raiwind Road, Lahore, Pakistan
  • Arfan Javed Ansari Senior Architect, S.A Design Studio, Master's in Interior Design (Ongoing) Institute for Art & Culture, Raiwind Road, Lahore, Pakistan
  • Usman Muhammad Buksh Assistant Professor, Federal Chartered Degree Awarding Institute for Art and Culture I HEC Recognized University
  • Bushra Subhani Graduate, Allama Iqbal Open University

DOI:

https://doi.org/10.59075/jsrd.v7i9.663

Keywords:

Regenerative Interior Design; Resource Efficiency; Environmental Performance; Economic Value Creation; Sustainable Built Environment; PLS-SEM

Abstract

The growing environmental challenges associated with the built environment have intensified the need for interior design approaches that extend beyond conventional sustainability towards regenerative practices. This study investigates how regenerative interior design practices contribute to resource efficiency, environmental performance, and economic value creation in the built environment. Drawing on regenerative design principles and the resource-based view, the study develops and empirically examines a quantitative research framework exploring the relationships among these constructs. Primary data were collected through a structured questionnaire from professionals working in interior design, architecture, construction, and related built-environment sectors. The collected data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) through SmartPLS 4. The findings demonstrate that regenerative interior design practices positively influence both resource efficiency and environmental performance. Furthermore, resource efficiency and environmental performance contribute positively to economic value creation, highlighting the importance of integrating environmental considerations into interior design decisions. The findings suggest that regenerative approaches can generate value through more efficient material utilisation, waste reduction, improved resource management, and enhanced long-term environmental outcomes. Overall, this study demonstrates that regenerative interior design represents more than an approach to minimising environmental harm; it offers a strategic pathway for enhancing ecological value while supporting economic benefits across the built environment. The study provides practical implications for interior designers, architects, construction professionals, property developers, and policymakers seeking to integrate environmental responsibility with long-term economic value creation.

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Published

10-11-2026

How to Cite

Afzal, Z., Ansari, A. J., Buksh, U. M., & Subhani, B. (2026). BEYOND GREEN DESIGN: HOW REGENERATIVE INTERIOR DESIGN PRACTICES CREATE ENVIRONMENTAL AND ECONOMIC VALUE IN THE BUILT ENVIRONMENT. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, 7(9), 457–470. https://doi.org/10.59075/jsrd.v7i9.663