EFFECTS OF KNOWLEDGE OF KITCHEN GARDENING ON INTENTION TO ADOPT IT: EMPIRICAL EVIDENCE FROM FAISALABAD

Abstract

Knowledge is widely seen as a key pathway to household-level food-production adoption, yet the role of specific knowledge domains remains under-examined in Pakistan. This study examined the effects of knowledge of kitchen gardening on intention to adopt it among 120 respondents in Faisalabad, Pakistan. Knowledge was measured with a seven-item scale; intention with a two-item scale. Both showed good reliability (α = .902 and .827). Overall knowledge (M = 23.41, SD = 5.86) correlated strongly with intention (M = 7.68, SD = 1.98), r(118) = .65, p < .001, supporting H1. All seven knowledge domains were positively associated with intention on chi-square and Gamma tests, supporting H2, with basic knowledge showing the strongest link, χ²(4) = 65.934, p < .001, Gamma = 0.890. Association strength varied across domains, supporting H3. Demographic variables were unavailable, a limitation discussed below. Basic conceptual knowledge mattered most, with clear implications for extension messaging.