AN INVESTIGATION ON THE POLITICAL RHETORIC AS A FACTOR OF VOTERS’ PERSUASION

Abstract

This research study explores the relationship between political agenda of the political leaders and parties in Pakistan and public agenda of the residents of Dera Ismail Khan District during election 2018. This study is important and helpful in understanding political landscape in Pakistan and role of political rhetoric in shaping that landscape. This study helped in understanding how voters decided to participate in elections and what are vital for audience during elections campaign. Researcher has drawn 400 samples from target population while using convenient sampling techniques for data collections. The study adopted cross sectional survey research design with closed-ended questionnaire for measuring public agenda and perception while coding sheet was used for measuring political rhetoric of leaders of diverse political parties. Study findings indicate that there is significant difference between political parties about different hot issues in Pakistan. The study results show that there was no significantly influence of the party affiliation on audiences’ political behavior.