THE DYNAMIC RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY, ETHICAL CITIZENSHIP AND ORGANIZATION CULTURE TO DETERMINE THE FIRM REPUTATION

Abstract

Current study investigates concept of Corporate Social responsibility (CSR), Ethical Citizenship Behavior and firm reputation from three different tires of organizations. Cluster sampling was applied and finally 150 participants from three different clusters were selected. Response rate varies from the different cluster. Finally, 240 participant’s data were analyzed for further analysis. Data was collected through adopted version of questionnaires. Barron and Kenny method was employed to check the mediational as well as moderating role of organization culture. The results indicate that firm reputation is strongly associated with corporate social responsibility procedures of selected firm. It is evident that CSR leads to formulate the favorable citizenship culture which in turn create positive image of firm. Based on the results it is recommended that as the concept of CSR responsively is yet in the introductory stage in Pakistan as well as other developing countries, that’s why it will take time to apply the concept of CSR in its true manner.