THE DIGITAL TRANSFORMATION DRIVERS OF ORGANIZATIONAL AGILITY IN PAKISTAN: EMPLOYEE ENGAGEMENT MEDIATION

Abstract

The rapid advancement of digital technologies has transformed the way organizations operate, compete, and create value. However, the successful implementation of digital transformation extends beyond technological adoption and requires changes in the organizational processes, culture, and employee behavior. This research explores role of digital transformation drivers, likewise the digital employee experience (DEE), digital leadership development, electronic HRM (E-HRM) and digital culture transformation (DCT) in the mediating role of organizational agility (OA) in the context of Pakistan. The data used is quantitative & obtained from 300 professionals, using Structural Equation Modeling technique. Findings show that all four digital drivers were found to have positive relationship and significantly contribute towards employee engagement, and organizational agility. In addition, significant mediations exist between these relationships through employee engagement. The results of study provide significant information for extracting desired outcomes and reaching the conclusion for making the suitable decisions. In this regard, the results highlight that the adoption of the technology is not enough, it is essential to have a digitally engaged workforce to make Pakistan digitally agile as well as competitive in new digital economy.