THE IMPACT OF MARKETING STRATEGY ON ECONOMIC AND BUSINESS PERFORMANCE IN SMALL & MEDIUM ENTERPRISES

Abstract

This research aims to explain fundamental effects of budgetary limitations of marketing strategies on working and advancement of SMEs in Karachi. It describes difficulties Karachi's SMEs are having getting into the banking system and evaluation of Pakistan's small and medium-sized businesses. This is crucial because small and medium-sized businesses are regarded as cornerstone of almost every economic development and growth worldwide but especially for the developing countries like Pakistan that face severe unemployment and stark disparities between the rich and poor. 500 SMEs in Karachi participated in a standardized questionnaire that was used to gather data. To verify the statistical soundness of findings and connection of in model was built. According to the findings, small and medium-sized businesses find it more challenging to lend money from banks and other financial organizations than do large corporations. In Karachi, the financial limitations are posing challenges to the expansion of SMEs. The statistical findings support the acceptance of the hypothesis and the relationship between variables. SMEs possess significant growth potential; nevertheless, financial limitations that are posing obstacles as a result of insufficient regulatory frameworks, substantial collateral requirements & government incentives and support.