Tabinda Arooj, Tehmina Sattar, Furrukh Bashir. THE ROLE OF SOCIAL MEDIA USAGE IN SHAPING MATERIALISTIC VALUES AMONG UNIVERSITY STUDENTS IN MULTAN, PAKISTAN: THE MEDIATING ROLE OF SOCIAL COMPARISON. JSRD [Internet]. 2026 Aug. 17 [cited 2026 Oct. 6];7(6):279-96. Available from: https://jsrd.org.pk/index.php/jsrd/article/view/546