Muhammad Farrukh, Sundus Rafi, Parsa Chand. UNLOCKING CONSUMER BEHAVIOR IN AGE OF ARTIFICIAL INTELLIGENCE: A STUDY ON TAILORED DATA, PRIVACY RESERVATIONS, AND PURCHASE INTENTIONS. JSRD [Internet]. 2024 Jun. 30 [cited 2024 Oct. 18];5(2):297-308. Available from: https://jsrd.org.pk/index.php/jsrd/article/view/278