Ahmad Tisman Pasha, Fatima Shahid, Muhammad Shaukat Malik. ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY. JSRD [Internet]. 2023 Jun. 29 [cited 2024 Jul. 6];4(2):445-56. Available from: https://jsrd.org.pk/index.php/jsrd/article/view/186