Usama Hassan Soomro, Dr. Ashique Ali Lashari, and Numan Khan Babar. “TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES IN PAKISTAN: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, AND DIGITAL COMPETENCIES”. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT 7, no. 5 (July 3, 2026): 11–20. Accessed September 22, 2026. https://jsrd.org.pk/index.php/jsrd/article/view/504.