Muhammad Farrukh, Sundus Rafi, and Parsa Chand. “UNLOCKING CONSUMER BEHAVIOR IN AGE OF ARTIFICIAL INTELLIGENCE: A STUDY ON TAILORED DATA, PRIVACY RESERVATIONS, AND PURCHASE INTENTIONS”. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT 5, no. 2 (June 30, 2024): 297–308. Accessed October 18, 2024. https://jsrd.org.pk/index.php/jsrd/article/view/278.