[1]
Usama Hassan Soomro, Dr. Ashique Ali Lashari, and Numan Khan Babar, “TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES IN PAKISTAN: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, AND DIGITAL COMPETENCIES”, JSRD, vol. 7, no. 5, pp. 11–20, Jul. 2026.