Shahid Ali Shah, Hazrat Bilal and Ijaz Sanober (2024) “NEXUS BETWEEN SERVICE QUALITY & CUSTOMER LOYALTY: MEDIATING ROLE OF CUSTOMER SATISFACTION IN BANKING SECTOR”, JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, 5(1), pp. 37–46. doi: 10.53664/JSRD/05-01-2024-04-37-46.