Ahmad Tisman Pasha, Fatima Shahid and Muhammad Shaukat Malik (2023) “ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY”, JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, 4(2), pp. 445–456. doi: 10.53664/JSRD/04-02-2023-18-445-456.