Muhammad Mansoor, Aamir Sohail, and Nida Syed. 2023. “DYNAMICS OF DECISION-MAKING: FINANCIAL & HERDING BEHAVIOR EFFECTS ON RETAIL INVESTORS’ INVESTMENT CHOICES: THE MODERATED MEDIATION APPROACH”. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT 4 (3):609-21. https://doi.org/10.53664/JSRD/04-03-2023-07-609-621.