USMAN, M.; MAJEED, M. U.; ASLAM, S. AI-DRIVEN PERSONALIZATION, AR VIRTUAL TRY-ON AND CONSUMER BEHAVIOR IN THE COSMETICS MARKET: THE MEDIATING ROLE OF CONSUMER TRUST. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 9, p. 504–521, 2026. DOI: 10.59075/jsrd.v7i9.667. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/667. Acesso em: 13 nov. 2026.