MINA KHARAL; HARIS ALI; MUHAMMAD SAJID TUFAIL. CSR INFLUENCE ON CONSUMER WILLINGNESS TO PAY PREMIUM AND BRAND LOYALTY: THE MEDIATING ROLE OF BRAND CREDIBILITY AND BRAND IDENTIFICATION. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 4, p. 109–128, 2026. DOI: 10.59075/jsrd.v7i4.578. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/578. Acesso em: 16 oct. 2026.