AWAIS ZEB QARNI; DR. JAN MUHAMMAD; ABUZAR GHAFFARI; SHAHSAWAR KHAN. THE ROLE OF AI IN THE DEVELOPMENT OF THE TOURISM AND HOSPITALITY INDUSTRY IN DISTRICT PESHAWAR. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 6, p. 401–415, 2026. DOI: 10.59075/jsrd.v7i6.576. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/576. Acesso em: 24 oct. 2026.