TABINDA AROOJ; TEHMINA SATTAR; FURRUKH BASHIR. THE ROLE OF SOCIAL MEDIA USAGE IN SHAPING MATERIALISTIC VALUES AMONG UNIVERSITY STUDENTS IN MULTAN, PAKISTAN: THE MEDIATING ROLE OF SOCIAL COMPARISON. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 6, p. 279–296, 2026. DOI: 10.59075/jsrd.v7i6.546. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/546. Acesso em: 6 oct. 2026.