TABIYA ZAFAR; HAMMAD ZAFAR. THE EFFECT OF BRAND EXPERIENCE ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF BRAND AUTHENTICITY AND MODERATING ROLE OF SELF AUTHENTICITY. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 2, p. 12–35, 2026. DOI: 10.59075/jsrd.v7i2.527. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/527. Acesso em: 1 oct. 2026.