ASAD FARHAN ILIAS; DR. SYED YASIR MAHMOOD GILLANI. FROM UTILITY TO IDENTITY: SYMBOLIC CONSUMPTION AND THE CONSTRUCTION OF SELF IN ALGORITHMIC CONSUMER CULTURE. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 7, p. 78–92, 2026. DOI: 10.59075/jsrd.v7i7.505. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/505. Acesso em: 17 sep. 2026.