USAMA HASSAN SOOMRO; DR. ASHIQUE ALI LASHARI; NUMAN KHAN BABAR. TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES IN PAKISTAN: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, AND DIGITAL COMPETENCIES. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 5, p. 11–20, 2026. DOI: 10.59075/jsrd.v7i5.504. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/504. Acesso em: 22 sep. 2026.