MUHAMMAD FARRUKH; SUNDUS RAFI; PARSA CHAND. UNLOCKING CONSUMER BEHAVIOR IN AGE OF ARTIFICIAL INTELLIGENCE: A STUDY ON TAILORED DATA, PRIVACY RESERVATIONS, AND PURCHASE INTENTIONS. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 5, n. 2, p. 297–308, 2024. DOI: 10.53664/JSRD/05-02-2024-25-297-308. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/278. Acesso em: 18 oct. 2024.