AHMAD TISMAN PASHA; FATIMA SHAHID; MUHAMMAD SHAUKAT MALIK. ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 4, n. 2, p. 445–456, 2023. DOI: 10.53664/JSRD/04-02-2023-18-445-456. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/186. Acesso em: 6 jul. 2024.