IRFAN AHMAD KHAN; AMIR HUSSAIN SHAR; MUMTAZ ALI JUNEJO. IMPACT OF CULTURAL, MARKETING AND PRODUCT INNOVATIONS ON FIRMS PERFORMANCE OF SMEs. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 4, n. 1, p. 36–49, 2023. DOI: 10.53664/JSRD/04-01-2023-04-36-49. Disponível em: https://jsrd.org.pk/index.php/jsrd/article/view/135. Acesso em: 14 mar. 2025.