Mina Kharal, Haris Ali, & Muhammad Sajid Tufail. (2026). CSR INFLUENCE ON CONSUMER WILLINGNESS TO PAY PREMIUM AND BRAND LOYALTY: THE MEDIATING ROLE OF BRAND CREDIBILITY AND BRAND IDENTIFICATION. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, 7(4), 109–128. https://doi.org/10.59075/jsrd.v7i4.578