Ahmad Tisman Pasha, Fatima Shahid, & Muhammad Shaukat Malik. (2023). ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, 4(2), 445–456. https://doi.org/10.53664/JSRD/04-02-2023-18-445-456