Dr. Irram Waheed, Dr. Neelma Riaz and Dr. Samia Tahir 2026. LANGUAGE PREFERENCES AND ATTITUDES AT THE HIGHER EDUCATION LEVEL: A SURVEY OF PROFESSIONAL INSTITUTES. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT. 7, 8 (Oct. 2026), 153–182. DOI:https://doi.org/10.59075/jsrd.v7i8.562.