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Usama Hassan Soomro, Dr. Ashique Ali Lashari and Numan Khan Babar 2026. TOWARDS A SUSTAINABILITY PERFORMANCE OF SMES IN PAKISTAN: THE ROLES OF ARTIFICIAL INTELLIGENCE (AI), SOCIAL MEDIA ADOPTION, AND DIGITAL COMPETENCIES. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT. 7, 5 (Jul. 2026), 11–20. DOI:https://doi.org/10.59075/jsrd.v7i5.504.