Sajid Mushtaq and Khalil-Ur-Rehman 2025. BAD APPLES & BAD BARRELS: INVESTIGATING IMPACT OF PERSONALITY AND ETHICAL CULTURE ON CREATIVE ACCOUNTING. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT. 6, 4 (Nov. 2025), 48–59. DOI:https://doi.org/10.53664/JSRD/06-04-2025-05-48-59.