Malik Muhammad Awais, Ume Ruqia Saadat and Tufail Nawaz 2025. OPTIMISM AND FINANCIAL SECURITY AS DETERMINANTS OF INVESTMENT BEHAVIOR: EMPIRICAL EVIDENCE FROM RETAIL INVESTORS. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT. 6, 3 (Sep. 2025), 70–78. DOI:https://doi.org/10.53664/JSRD/06-03-2025-07-70-78.